Anyone who has been involved in small scale retail knows how hard it is to get a new business going. In the realm of outdoor gear, there is the move to online buying and the threat posed by the large chains, who can sell goods at greatly reduced prices, and who have deep pockets for sourcing stock. Being in a small town adds to the challenge of making a new business economically viable.
Tom’s Outdoors is a recent venture, based in Tumut, in the western foothills of the Snowy Mountains.
It was set up by Chris Russell. You can read a review of the shop and find out about some specialty lines it stocks here.