Patagonia: ‘selling better, not more’

6a00d8341d07fd53ef01b7c7f05e5f970b-500wiOutdoor clothing and gear company Patagonia has always got a good rap on this website.

They are slowly building their presence in Australia, with five stores operating at present. They have also increased their social and cultural involvement (for instance through hosting the New Localism film festival at present).

This article, from The Guardian outlines the companies plans for Australia, which include:

  • plans to continue and expand it’s funding program for activist groups
  • an investigation of whether the company will bring it’s Worn Wear program here. This currently offers US customers the chance to donate, repair or recycle their old Patagonia clothing
  • the possibility of establishing a sustainable, locally sourced food business
  • establishing a local presence for the Sustainable Apparel Coalition. At present, there are no Australian companies listed as members. It provides a standardised measurement for sustainability across the global clothing industry.

The article is available here.

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Mountain Designs heritage range

MD tshirtI certainly wouldn’t consider Mountain Designs to be a leader in the outdoor industry when it comes to sustainability.

But this range of t-shirts which have been produced to mark the companies 40th anniversary look good.

They are billed as being made in Australia and made of organic cotton, with ‘recycled water’ and water based dyes in the production process. There is no details on work place conditions (Mountain Designs appears to not be registered with Ethical Clothing Australia).

MD says:

Our Heritage range of organic cotton t-shirts aren’t your ordinary tees. They look good, feel good and smell good thanks to Polygiene® Odour Control technology. All tees in the range are Australian designed and made using an environmentally conscious process from start to finish! 

Each shirt features a woven patch of the original Mountain Designs logo, originally designed by Rick White in 1974 and inspired by the Patagonia Mountains. Be part of our story with designs inspired by our adventurous heritage.

Details on buying the t-shirts can be found here.

[I spotted this post via Wild magazine].

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Patagonia Denim Redefines the Blue Jean

F15_DenimDealerEmail-2This story from Moja Gear highlights the moves by Patagonia to produce a more sustainable – and more ethical – denim jean.

Cleaner, Safer, and Fair Trade, Too: Patagonia Denim Redefines the Blue Jean

We all own at least one pair, and probably wear them more than we’d like to admit. They fit great, and maybe only bear a rip or two. But have you ever considered what goes into producing that single pair of beloved pants that we all so devotedly rely on?

The unfortunate truth of that matter is that the manufacturing process of most denim out there is a dirty one.

The jeans in which we romp in the woods and frolic down the street were more likely than not made from cotton grown with pesticides, herbicides, and fertilizers —with names we can’t even pronounce. They resulted in more gallons of wastewater and CO2 emissions than we’d ever wish to see or breathe. And that denim wrapping our legs on the daily, was likely sewn together by the hands of a worker in sub-optimal working conditions and receiving inadequate pay.

You can read the full story here.

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Backcountry film festival

BCFF-2014-15-PosterNow in its 10th year the Winter Wildlands Alliance Backcountry Film Festival celebrates the human powered winter experience through film. The festival aims to entertain while helping to raise funds and awareness for Winter Wildlands and our like-minded partners.

The Backcountry Film Festival premieres in Boise, Idaho, and then travels to more than 100 locations worldwide.  Along the way, it will be viewed by more than 20,000 outdoor enthusiasts and raise more than $110,000 each year for local organisations working on advocacy, snow safety, outdoor education and Snow School programs.

Melbourne show

Thursday May 21, 2015

Cinema at RMIT. Building 80.

Level 1, Room 2, 445 Swanston Street.

Suggested donation: $8 conc & students/ $15 waged.

All proceeds go to the Friends of the Earth climate campaign.

Facebook page here.

The cinema is Room 80.01.02 (It can be hard to find, best bet is to enter off A’Beckett Street, just by the Oxford Scholar Hotel (map here). Building 80 is on Swanston, between Latrobe and Franklin street, opposite the main RMIT campus.

Feel free to meet at the Oxford Scholar for a drink from 6.30pm. Please aim to arrive at the Cinema around 7, we will start the films at 7.15pm.

The festival will also be shown during the 2015 Splitfest (splitboarding festival) being held in the Snowy Mountains, on friday August 22 in Jindabyne.

Please check here for a listing of the films being shown.

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Waterproof, Breathable, and Toxin-Free

IMGP9709Patagonia is upping its own environmental ante, with a $1 million investment in Beyond Surface Technologies, a Swiss company that’s pushing petrochemicals out of the gear closet.

In this article by Mary Catherine O’Connor from the Outside website, it is announced that Patagonia has invested US$1 million in a Swiss startup that’s developing plant-based chemicals it believes can replace conventional perfluorinated chemicals (PFC) -based finishes in water-repellent materials.

This could mean the end of the current reliance on petrochemicals in our rain and snow gear.

You can read the article here.



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Spring 2015 Worn Wear Tour

patagonia truckAnother lovely project from Patagonia:

Out to change our relationship with stuff, this spring Patagonia’s biodiesel repair wagon will travel coast to coast repairing clothing for free, teaching folks how to fix things themselves and selling used Patagonia clothing. Bring us your tired, well-loved clothing for repair. If you don’t have any, we’ll supply it. Fix it and you can keep it. Join us for local food and drink, and celebrate the stories we wear.

This spring our biodiesel repair truck will travel from California to New York doing free clothing repairs, teaching you how to fix your own gear and selling used Patagonia clothing. Bring us your tired, well-loved clothing for repair. If you don’t have any, we’ll supply it. Fix it and you can keep it. Join us for local food and drinks and celebrate the stories we wear.

Full details, plus a video, can be found here.

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Eco Challenge Gold Coast 2015

From the organisers:

We are proud to announce that the Eco Challenge Gold Coast 2015 event is locked in for March 15, 2015 at Tugun Surf Life Saving Club 29 O’Connor St, Tugun QLD 4224

Wooden-boards-900x440The event will again be part of the Bleach Festival and is a free family friendly surfing lifestyle community event which will comply with sustainable event management guidelines and promote alternative surfing products & services & the natural & social environment.

Further info here.

Facebook page for the event here.

From the Gold Coast Bulletin:

A SURFING competition with “new” wooden surfboards is coming to the Gold Coast.

The inaugural Surf Rider Foundation Eco Challenge will be held at Tugun Surf Life Saving Club this month as part of Bleach Festival to promote sustainable coastal lifestyles.

The competition is open to surfers wanting to ride surfboards only recently brought out from history books — the ancient Hawaiian alaia.

Despite being used for hundreds of years, the board was forgotten in the 20th century because, at no thicker than 24mm and without fins, it was thought it could not angle across a wave.

Posted in low impact lifestyle, surfing, sustainable design | 1 Comment