Patagonia: ‘selling better, not more’

6a00d8341d07fd53ef01b7c7f05e5f970b-500wiOutdoor clothing and gear company Patagonia has always got a good rap on this website.

They are slowly building their presence in Australia, with five stores operating at present. They have also increased their social and cultural involvement (for instance through hosting the New Localism film festival at present).

This article, from The Guardian outlines the companies plans for Australia, which include:

  • plans to continue and expand it’s funding program for activist groups
  • an investigation of whether the company will bring it’s Worn Wear program here. This currently offers US customers the chance to donate, repair or recycle their old Patagonia clothing
  • the possibility of establishing a sustainable, locally sourced food business
  • establishing a local presence for the Sustainable Apparel Coalition. At present, there are no Australian companies listed as members. It provides a standardised measurement for sustainability across the global clothing industry.

The article is available here.


About Cam Walker

I work with Friends of the Earth, and live in Castlemaine in Central Victoria, Australia. Activist, dad to Tali & Mia, mountain enthusiast, climber and would be telemark skier.
This entry was posted in clothing, non sweat shop labour, renewable materials. Bookmark the permalink.

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