Patagonia Denim Redefines the Blue Jean

F15_DenimDealerEmail-2This story from Moja Gear highlights the moves by Patagonia to produce a more sustainable – and more ethical – denim jean.

Cleaner, Safer, and Fair Trade, Too: Patagonia Denim Redefines the Blue Jean

We all own at least one pair, and probably wear them more than we’d like to admit. They fit great, and maybe only bear a rip or two. But have you ever considered what goes into producing that single pair of beloved pants that we all so devotedly rely on?

The unfortunate truth of that matter is that the manufacturing process of most denim out there is a dirty one.

The jeans in which we romp in the woods and frolic down the street were more likely than not made from cotton grown with pesticides, herbicides, and fertilizers —with names we can’t even pronounce. They resulted in more gallons of wastewater and CO2 emissions than we’d ever wish to see or breathe. And that denim wrapping our legs on the daily, was likely sewn together by the hands of a worker in sub-optimal working conditions and receiving inadequate pay.

You can read the full story here.

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About Cam Walker

I work with Friends of the Earth, and live in Castlemaine in Central Victoria, Australia. Activist, dad to Tali & Mia, mountain enthusiast, climber & would be telemark skier.
This entry was posted in clothing, non sweat shop labour, renewable materials. Bookmark the permalink.

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