I haven’t as yet got around to doing a profile on Prana. Given that their clothing is becoming more available in Australia, it’s probably time to do a write up.
But until then, check this short piece about one person’s journey to understand what the notion of Fair Trade actually means. Following a tshirt to the very factory in the country that it was made in opened up a new world to Kelsey Timmerman.
“I believe there is a longing in our culture to connect things with people. It used to be that we knew the butcher, the baker, and the garment maker, but now our clothes, our food, and many of the other things we consume may come from countries we can’t even place on a map.
There are a lot of reasons more of us are shopping at farmers markets, but one of them is that we like our sweet corn to have a story. We serve the sweet corn to our guests alongside a story: “That’s from Bill’s off of 28. His farm has been in the family for three generations.”
Things with a good story are easier to consume”.
You can read his post here.