Patagonia’s Worn Wear campaign

This post is taken directly from the Sustainable Play website (‘Stories for the human-powered and self-propelled’) and is written by Brad Rassler.

Image: Sustainable Play

Image: Sustainable Play

Patagonia’s Worn Wear campaign, stunning in concept and potentially disruptive to the outdoor industry, is precisely why I’m inclined to hold Patagonia to a higher social standard than those of their competitors.

The film, which is actually a series of vignettes knitted together by Yvon’s voiceovers, becomes predictable and somewhat preachy after the second profile, you’ve got to love that the Ventura crew is buttressing their Re-Use campaign with some serious resources.

Might we soon see the day when outdoorsniks take pride in rocking well-seasoned gear rather than the season’s latest styles and colors?

I hope so.

You can find the film here.


About Cam Walker

I work with Friends of the Earth, and live in Castlemaine in Central Victoria, Australia. Activist, dad to Tali & Mia, mountain enthusiast, climber & would be telemark skier.
This entry was posted in clothing, low impact lifestyle. Bookmark the permalink.

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