This post is taken directly from the Sustainable Play website (‘Stories for the human-powered and self-propelled’) and is written by Brad Rassler.
Patagonia’s Worn Wear campaign, stunning in concept and potentially disruptive to the outdoor industry, is precisely why I’m inclined to hold Patagonia to a higher social standard than those of their competitors.
The film, which is actually a series of vignettes knitted together by Yvon’s voiceovers, becomes predictable and somewhat preachy after the second profile, you’ve got to love that the Ventura crew is buttressing their Re-Use campaign with some serious resources.
Might we soon see the day when outdoorsniks take pride in rocking well-seasoned gear rather than the season’s latest styles and colors?
I hope so.
You can find the film here.