Patagonia Will Be the First Fair Trade-Certified International Clothing Brand

The following comes from the website complex.com, written by Matt Welty | Oct 25, 2013

6a00d8341d07fd53ef016764bc1482970b-800wiPatagonia is known for making clothing that looks great but also performs to the highest standards in outdoors activities. The California brand is also about to be known for something a with much larger impact. Patagonia is going to be the first large-scale, international clothing brand that is Fair Trade-certified.

Starting in 2014, Patagonia will sell nine models that have been approved  as Fair Trade. This means that every aspect of the product’s manufacturing process—from growth of the materials to completion of the final product—will be done by people who have been adequately compensated for their services.

In a recent article by Triple Pundit, Cara Chacon, Director of Social and Environmental Responsibility for Patagonia, said, “We are also empowering the people purchasing our products. This effort is part of a larger strategy to raise awareness with our customers on how they can make a difference in the world with their purchasing decisions.”

Patagonia aims to show respect and transparency not only towards those who are making the goods, but the consumers who make the purchase. And the brand realizes that the consumer wants a product they’re not going to feel like shit for purchasing and wearing.

Too many times, buying clothing comes with the mentality, “Out of sight, out of mind.” But you’ll now be able to wear your down jacket without a heavy conscience, knowing that everyone involved in the complex, global process of creating the garment is being compensated fairly.

[via Triple Pundit]

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About Cam Walker

I work with Friends of the Earth, and live in Castlemaine in Central Victoria, Australia. Activist, dad to Tali & Mia, mountain enthusiast, climber & would be telemark skier.
This entry was posted in general use product, non sweat shop labour. Bookmark the permalink.

One Response to Patagonia Will Be the First Fair Trade-Certified International Clothing Brand

  1. Peter Buck says:

    This looks great. I’ve always liked your clothes and your mission, and I trust your brand to begin with.
    I just wish you made more clothes that would fit me (I’m an XXL).

    When you talk about certification, you enter an area in which there is some controversy, less having to do with Patagonia and more having to do with other companies that might make the same claim.

    So more for them than you, I ask the following:

    Who is the certifier? What, very specifically, are the standards and where are they published?

    What is the certification process? Who visits the production facilities? How often?

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