An interesting idea: a company that wants you to buy their product once, and then look after it ‘for life’.
The following comes from Klean Kanteen .
One Bottle For Life (1B4L) is a social campaign that encourages and promotes responsible hydration. Single-use plastics are polluting our waterways, entering the food-chain and poisoning our children’s futures. 1B4L’s goal is to raise awareness and minimize plastic pollution, while restoring communities with simple solutions. The concept is simple. Buy, reuse, and keep ONE BOTTLE FOR LIFE. No single-use, no throw away bottles. A lifelong hydration companion!
Klean Kanteen has partnered with 1B4L to offer a 27oz Special Edition Kanteen that features a stainless unibody bamboo cap and 100% stainless interior. This high quality, durable, 18/8 stainless steel bottle is designed to last a lifetime. Klean Kanteen will donate 25% from the sale of each bottle to the 1B4L campaign, helping educate the public about plastic pollution and it’s impacts on oceans and the environment.
About One Bottle For Life (1B4L)
The One Bottle For Life campaign was created by Fresh Mullet, a company of surfers promoting a new approach to lifestyle, health and sustainability, looking at surfing, and the world, through fresh eyes. As professional surfers, 1B4L founders see first hand the devastation of plastic pollution. Their passion stems from looking after what they love to do… surfing clean waves in a pristine environment, and protecting those waves and waters for future generations.