The following comes from Patagonia Australia.
This winter Patagonia launches its Australian COMMON THREADS INITIATIVE, with the aim of encouraging the Australian community to ‘take the pledge’ and work towards reducing our environmental footprint.
Since the launch of the original COMMON THREADS program in 2005, Patagonia has taken back 45 tons of clothing for recycling and made 34 tons into new clothes – thanks to our customers who have become partners.
Patagonia is going one step further this winter and offering all customers in-store incentives for new Patagonia purchase if they donate their clothing they no longer want or need. The donated products will be repaired, cleaned and distributed to local charities in need. This generous sign of goodwill will hopefully encourage the community to rethink how they purchase in the future.
Interesting quote from Annie Leonard, the author of The Story of Stuff:
Recycling is what we do when we’re out of options to avoid, repair, or reuse the product first. That’s why I am so impressed with Patagonia for starting its Common Threads Initiative with the real solution: Reduce. Don’t buy what we don’t need. Repair: Fix stuff that still has life in it. Reuse: Share. Then, only when you’ve exhausted those options, recycle.