An insightful interview from Snowboard Green which delves into the evolution of the outdoor industry towards a greater level of activism around climate change because of the threat it poses to the snowsports industry.
“The biggest and most important development(in the industry) is the “politicization” of the action sports world – meaning the willingness of businesses, filmmakers and athletes to speak out on the need for strong policy on climate change. The actors in these efforts, as examples, include North Face and Timberland, Teton Gravity Research, athletes like Jeremy Jones, Ted Ligety, Julia Mancuso, and many, many others. At resorts, I’m encouraged by the trade associations being willing to speak out on climate policy. What discourages me is when these same entities seem to rank more mundane issues-like legislation that enables summer recreation activities-as roughly equal to solving climate”.
Full interview here.