This post is taken directly from the Sustainable Play website (‘Stories for the human-powered and self-propelled’) and is written by Brad Rassler.
Image: Sustainable Play
Patagonia’s Worn Wear campaign, stunning in concept and potentially disruptive to the outdoor industry, is precisely why I’m inclined to hold Patagonia to a higher social standard than those of their competitors.
The film, which is actually a series of vignettes knitted together by Yvon’s voiceovers, becomes predictable and somewhat preachy after the second profile, you’ve got to love that the Ventura crew is buttressing their Re-Use campaign with some serious resources.
Might we soon see the day when outdoorsniks take pride in rocking well-seasoned gear rather than the season’s latest styles and colors?
I hope so.
You can find the film here.
As our governments at state and federal level continue to ignore the reality of climate change, and dismantle the limited actions we currently have in place to reduce emissions, this book seems rather timely for those of us who like our winter’s cold and our snow deep.
“This is the most important book on snow ever written. This is a wake up call. We need to accept our reality and get busy fixing climate change.” —Jeremy Jones, pro snowboarder and founder of Protect Our Winters
“The first in-depth report on how climate change is affecting the present and future of the ski industry and mountain communities, DEEP is a must-read for every passionate skier.” — John Stifter, Editor, Powder Magazine
“Skiing offers a good barometer of the trouble we’re in—and, as this book reminds us, one more good reason for wanting to face that trouble.” —Bill McKibben, author of Oil and Honey and co-founder of 350.org
In his stunning first book, veteran ski writer Porter Fox captures the 8,000-year-old sport of skiing, the miracle of snow and the shocking truth of how climate change could wipe out both in the next 75 years.
The narrative follows the unlikely rise of skiing from prehistoric Norwegian hunters to nobility in the Alps in the 1800s to present-day freeriders on the vaunted slopes of the Rocky Mountains. On his global tour of the most celebrated mountains in the Northern Hemisphere—from Washington’s Cascade Range to the European Alps—Fox talks to alpinists about the allure and mysticism of the sport and to scientists about climate change and its effect on snow—ultimately finding a story that is far larger than the demise of skiing.
For the seven million skiers in America who dedicate their winters to tracking storms and waking up at dawn to catch the first chairlift, the lifestyle change will be radical. It will likely be far worse for the rest of the world. Fox uses primary interviews and evidence, mixed with groundbreaking scientific studies, to explain exactly how and when the Great Melt will play out—and the tremendous groundswell that is rising up to stop it. DEEP provides firsthand accounts from skiers and scientists who are mapping a way to mitigate climate change, reduce human impact on our planet and repair the water cycle. As it turns out, their efforts to save snow and ice might end up saving the world.
You can buy it here.
Happy Birthday Patagonia Torquay Celebrate this Saturday (November 23) from 10-2pm, with live music, free bbq, facepainting, free coffee and CAKE of course!
Full details here.
This info comes directly from the company.
Image: Soul Poles
No snow. No ski.
That’s the simple fact of global warming and the grim predictions of disappearing alpine snow. And it inspired Soul’s singular focus:
Innovate the greenest equipment in the snow sports industry by merging sustainable design with uncompromising performance and truly original style.
• Founded and designed by former U.S. Ski Team racers competing at the World Cup and Olympic level.
• Made with Soul. We make our eco-friendly poles by hand in Park City, Utah, both to provide local employment as well as to curb emissions that cause the climate change threatening our snowy slopes.
They make ski and trekking poles, primarily from bamboo.
You can order them online via the website.
The following comes from the website complex.com, written by Matt Welty | Oct 25, 2013
Patagonia is known for making clothing that looks great but also performs to the highest standards in outdoors activities. The California brand is also about to be known for something a with much larger impact. Patagonia is going to be the first large-scale, international clothing brand that is Fair Trade-certified.
Starting in 2014, Patagonia will sell nine models that have been approved as Fair Trade. This means that every aspect of the product’s manufacturing process—from growth of the materials to completion of the final product—will be done by people who have been adequately compensated for their services.
In a recent article by Triple Pundit, Cara Chacon, Director of Social and Environmental Responsibility for Patagonia, said, “We are also empowering the people purchasing our products. This effort is part of a larger strategy to raise awareness with our customers on how they can make a difference in the world with their purchasing decisions.”
Patagonia aims to show respect and transparency not only towards those who are making the goods, but the consumers who make the purchase. And the brand realizes that the consumer wants a product they’re not going to feel like shit for purchasing and wearing.
Too many times, buying clothing comes with the mentality, “Out of sight, out of mind.” But you’ll now be able to wear your down jacket without a heavy conscience, knowing that everyone involved in the complex, global process of creating the garment is being compensated fairly.
[via Triple Pundit]
The following interview and article comes from Joel Makower of GreenBiz and addresses the Patagonia ‘Responsible Economy campaign’.
The clothing and gear company Patagonia continues to challenge us to rethink our relationship with stuff. Two years ago, the company launched a provocative marketing campaign that said “Don’t Buy This Jacket,” an effort to tamp down impulse buying in favor of quality goods built for the long term — which, of course, is what Patagonia makes.
The company’s newest campaign is to promote a “responsible economy,” an expanded effort to curb consumption aimed not just at consumers but at the business and policy worlds as well.
Changing the economic model is a steep climb for a small, privately held company that started out selling mountaineering gear, but the company’s founder, Yvon Chouinard, has never shied away from the tough stuff.
Patagonia’s Responsible Economy campaign wasn’t created by Chouinard, however. It originated with a group of employees led by Rick Ridgeway — like Chouinard, a pioneering climber and adventurer. Since 2005, Ridgeway has led environmental affairs at Patagonia; he also sits on the company’s board.
I spoke with Ridgeway recently about the new campaign, and how a tiny company hopes to change a mammoth problem.
You can read the article here.
Green Ice Wax was founded about a year ago. The company’s mission is to promote sustainability awareness through the sale of environmentally friendly ski and snowboard waxes. All of the performance waxes produced by the company do not contain harmful fluorocarbons. Instead, they use safe alternatives to help minimize the risk on both the user and the environment. The waxes come in the form of a rub-on cartridge and iron-on bars. The products range from a biodegradable formula to high performance race-inspired waxes.
For more information, visit Green Ice Wax’s website or the company’s blog.
Green Ice Wax packages in reusable, recyclable and natural bags to minimize the dependence on petroleum byproducts.
The high performance waxes are fluorocarbon free, reducing the exposure to these potentially harmful particles. Using these waxes leads to increased human exposure, as well as increased fluorocarbon levels in rivers and streams surrounding ski resorts.
A chemist with over 20 years of experience developed the race waxes to mimic the performance of the fluorocarbon waxes.
Professional and collegiate athletes have tested and approved Green Ice Wax’s products. Their testimonials are available here. The biodegradable rub-on can easily be transported to and from the resort, and applied at any time.
Green Ice Wax endorsed X Games gold medalist Nate Holland. He introduced his own line, N8 Signature Series.